About John

An accomplished real estate investment professional with over 22 years of experience, John is the founder of DFW Hard Money, a private lending institution dedicated to serving real estate investors and developers. Within the industry, John continues to set himself apart as a trusted resource able to approve borrowers, underwrite loans and fund in as little as 24 hours. Since 2016, John has originated millions of dollars in investment loans on residential, multi-family and commercial properties across the United States. To facilitate profitable deals for his clients, John draws on proven expertise in construction, leasing and real estate sales. His record of success speaks to his integrity, solid relationships and a strong network of reliable lending solutions.

Born and raised in Fort Worth, John’s area roots run deep. He began investing in real estate at age 19 with his first property—a home he completely renovated. The project taught him a lot about rehabbing and inspired him to earn his real estate license in 2000. John excelled as a listing agent and rose to top producer in his office, winning several industry awards, including the Master’s Ruby Award, Gold Producer and the 21 Club. To sharpen his skills and offer additional value to buyers and sellers, John obtained his Broker’s license and achieved a GRI designation—a distinction held by less than ten percent of agents nationwide. Around this time, he also began to dig deeper into short sales to help homeowners facing loss better understand their options.

Several larger renovation projects in 2006 and 2007 sparked John’s interest in utilizing private funds. This, combined with local market shifts, precipitated a buy and hold strategy. Rather than immediately selling off his improved properties, John began managing them while helping tenants repair credit, gain financing and eventually qualify for traditional loans. This new direction enabled John to expand his business into real estate marketing, project/rehab management, rental management and financing. A full-scale marketing campaign across several channels drew an influx of customers and in 2008, John hired two new team members to help expand the business. This enabled John to work with national real estate investment corporations on sizable acquisitions. With a strong occupancy rate, a growing number of tenant referrals and continued growth capacity, he further grew his property management capabilities with the addition of a full-time property manager. With more staff focused on daily tasks, John expanded his property portfolio.

While growing DFWHM, John continues his personal real estate ventures pursuing commercial rental properties, development projects and farm/ranch land deals. To promote professional growth, he enjoys mentoring other investors, formed a Mastermind investor group and participates in a coaching program focused on education, encouragement, and goal achievement. He also wrote a book: Attracting Private Money Lenders: And 17 Vital Keys to Creating Wealth While Building a Profitable Real Estate Investment Business.

Known to challenge himself mentally, physically and spiritually, John enjoys mountain climbing, reading widely, and Bible study. And of course, he relishes free time with family and friends.

John Pribble
Hard Money Loans for Real Estate Investors
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